Shopify

Krauff

Krauff is a Ukrainian brand known for producing high-quality kitchenware and household goods that combine modern design, durability, and everyday functionality. The brand emphasizes European standards of quality while offering stylish and affordable solutions for both professional chefs and home cooks.

Category

Web Development, E-commerce, Shopify, Figma to Shopify

Timeline

1 month

Technologies

Tailwind, Webpack, SCSS, CSS, JavaScript, Liquid, HTML

Disciplines

Development

Client Problem

The client’s website was outdated, slow, and difficult to manage. They needed a modern Shopify store based on their Figma design, optimized for performance, multi-language support, and easy content management. Main issues included poor mobile experience, slow load times, complicated admin workflows, and limited scalability.

Pain Points

  • Outdated design not aligned with brand’s premium positioning
  • Slow loading speeds and poor mobile performance
  • Complicated content updates in Shopify admin
  • Limited scalability for future growth

Objectives

  • Implement fresh, modern design based on client’s Figma
  • Build a fast, optimized Shopify store
  • Improve admin workflows with structured prefill content
  • Support multiple languages for international growth
  • Deliver a scalable foundation for future campaigns and features

Solution

We delivered a fully customized Shopify store, built from the ground up with optimization and scalability in mind:

  • Development Approach: Used Git and Webpack for structured, maintainable codebase
    Split page tasks across developers with dedicated team lead overseeing pull requests and QA
  • Custom Design Implementation: 12 unique page templates developed, including Homepage, PDP, PLP, and informational pages
    Pixel-perfect implementation of Figma designs with responsive layouts across devices
  • Performance Optimization: Lazy loading, compressed images, and modular CSS/JS structure
    Mobile-first development to maximize conversions on smaller devices
  • Content Management: Structured admin prefill approach to simplify product and content updates
    Modular sections enabling the client to run campaigns without constant dev support

Research & Strategy

  • Analyzed competitor websites in kitchenware niche to identify UX standards
  • Consulted with client on admin workflows to design a system that minimized repetitive tasks
  • Prioritized features based on impact on conversion and ease of management

Development & Technology

  • Tailwind CSS for fast, scalable styling
  • Webpack for bundling and performance optimization
  • Git for collaborative workflow and PR reviews
  • Shopify Liquid for custom templates and dynamic sections

Results / Outcomes

  • Delivered new Shopify website in 30 days, followed by 2 weeks of refinements based on client feedback
  • Improved site speed by 1.5x, directly lowering bounce rates
  • Increased conversion rates through cleaner UX and faster navigation
  • Simplified admin experience, saving the team time when managing content
  • Established scalable foundation for international growth and multi-language rollout

Result Work