Shopify

Meriel

Meriel is a luxury boutique brand focused on refined lingerie, couture clothing, and bespoke corsets. Known for elegance, trendsetting design, and meticulous craftsmanship, Meriel creates pieces that balance femininity, individuality, and comfort with a luxurious touch.

Category

Web Development, E-commerce, Shopify

Timeline

3 weeks

Technologies

JavaScript, HTML, CSS/SCSS, Git, Webpack, Liquid

Disciplines

Development, Markup to Shopify, Markup to Liquid

Client Problem

Meriel had no website. Their existing HTML markup was static, offering no Shopify integration and limited content management flexibility. They needed a Shopify build that converted the static markup into modular, admin-friendly templates for scalable e-commerce.

Pain Points

  • No website presence
  • Static HTML with no admin control or customization options
  • No scalable e-commerce foundation

Objectives

  • Develop a fully functional Shopify website
  • Convert static markup into modular Liquid sections
  • Ensure smooth integration with Shopify admin and theme customizer
  • Deliver a luxurious, animation-rich experience matching the brand identity

Solution

We transformed the static HTML into a robust Shopify website:

  • Markup Conversion: Split HTML into modular Liquid sections and dynamic templates
    Removed hardcoded content, replacing it with admin-configurable fields
  • Admin Integration: Enabled easy updates via Shopify customizer for banners, product highlights, and collections
    Designed a scalable structure for future expansion of product lines
  • User Experience: Integrated brand-appropriate animations for a refined, elegant feel
    Optimized for performance, ensuring smooth browsing on all devices

Development & Technology

  • Git workflow for version control and collaborative development
  • Webpack bundling for clean, optimized assets
  • Shopify Liquid for modular, dynamic templates
  • Best practices in CSS/SCSS for scalable styling

Results / Outcomes

  • Delivered a fully functional Shopify store in just 3 weeks
  • Enabled brand to sell online for the first time with scalable infrastructure
  • Enhanced customer experience through animations, refined UX, and mobile-first design
  • Established strong conversion rates from launch due to fast, visually appealing, and user-friendly build

Result Work