Shopify

Stereotype

Stereotype is a fragrance brand that rejects mainstream beauty standards by embracing the uncommon and unconventional. Its scents highlight the strange and unusual, turning ordinary perceptions “inside out” and inviting people to express individuality through fragrance.

Category

Web Development, E-commerce, Shopify

Timeline

2 months

Technologies

Shopify Liquid, JavaScript, GSAP, Webpack, SCSS/CSS, Git-based workflow

Disciplines

Development, Strategy, Performance Optimization

Client Problem

The client had a strikingly unconventional design that relied heavily on unusual layouts, bold interactions, and experimental animations. They needed a Shopify team capable of translating this uncommon design language into a performant, scalable e-commerce experience without diluting its artistic edge.

Pain Points

  • A radical, art-driven design difficult to implement on Shopify
  • Brand positioning demanded an unconventional, premium site with no compromises
  • High dependency on custom animations, transitions, and storytelling elements

Objectives

  • Translate Stereotype’s unconventional design into a functional, high-converting Shopify store
  • Build animations and interactions that enhance storytelling without harming performance
  • Deliver an experience that communicates the brand’s philosophy of rejecting stereotypes
  • Create flexible admin tools for future scalability without losing the unique aesthetic

Solution

We approached the project as both creative technologists and Shopify developers:

  • Animation & Storytelling: Used GSAP and JavaScript micro-interactions to build seamless animations that reflect the brand’s “inside out” concept. Transitions between sections were designed to feel bold yet intuitive.
  • Custom Shopify Development: Converted static design files into modular Liquid sections, enabling the admin to manage content while maintaining the unconventional design integrity.
  • Collaboration: Worked in tight cycles with designers and brand stakeholders to ensure every animation, layout, and interaction matched the original vision.
  • Performance-First Build: Despite the heavy animations, applied code-splitting, lazy-loading, and CSS/JS optimization to preserve load speed and conversion readiness.
  • UX Balance: Balanced experimental visuals with usability—ensuring checkout, PDPs, and navigation were straightforward while still feeling “on-brand.”

Development & Technology

  • GSAP for controlled animation timelines and transitions
  • Shopify Liquid for flexible, dynamic content sections
  • Webpack for asset optimization and bundle splitting
  • Responsive SCSS framework for fluid scaling across devices
  • Git + PR workflow for collaborative reviews and QA

Results / Outcomes

  • Delivered a visually striking Shopify store aligned with Stereotype’s disruptive brand identity
  • Implemented advanced animations without compromising performance
  • Created a store that tells a story and enhances brand positioning
  • Provided a scalable, admin-friendly solution for ongoing experimentation

Result Work